Branding

By Dominic Mason, Managing Director SEA, Sedgwick Richardson – Sustainable or eco-friendly fashion brands are forecasted to grow in Vietnam, according to industry insiders.…

By Dominic Mason, Managing Director SEA, Sedgwick Richardson – Over the last three years, cosmetics and beauty brands have made massive strides in a…

By Dominic Mason, Managing Director SEA, Sedgwick Richardson – “Going green” and “eco-tourism” are familiar buzzwords of the hospitality industry. Their humble origins appeared…

By Dominic Mason, Managing Director SEA, Sedgwick Richardson – A sustainable packaging trend is whetting the appetites of Vietnamese street diners. Stroll down famous…

By Iva Liu, Group Marketing Manager and Dominic Mason, Managing Director SEA, Sedgwick Richardson –  As Vietnam emerges from the pandemic, new infrastructure in…

By Iva Liu, Group Marketing Manager and Dominic Mason, Managing Director SEA, Sedgwick Richardson –  Any visitor to Ho Chi Minh City who now…

By Iva Liu, Group Marketing Manager and Dominic Mason, Managing Director SEA, Sedgwick Richardson –  As Vietnam emerges from the pandemic, consumer spending is…

By Iva Liu, Group Marketing Manager and Dominic Mason, Managing Director SEA, Sedgwick Richardson –  After more than a two-year hiatus, Ho Chi Minh…

By Dominic Mason, Managing Director SEA, Sedgwick Richardson –  Culture is evolving. The COVID-19 pandemic and global disruptions have caused an upheaval. For most…

By Dominic Mason, Managing Director SEA, Sedgwick Richardson –  Where are you from? It is one of the simplest questions people ask and the…