Branding

By Dominic Mason, Managing Director SEA, Sedgwick Richardson –  The rate of urbanisation in Vietnam is well-documented with 40% of its total population now…

By Dominic Mason, Managing Director SEA, Sedgwick Richardson –  The idea of sustainability branding as a concept may seem contentious. For some, it carries…

I’ve always felt dismayed with the way the majority of eco brands seem to rely on fear-based tactics. This dogmatic all-or-nothing approach alienates consumers who may want to take the first step towards becoming more eco-conscious, but who aren’t quite ready to totally overhaul their lifestyle.