By Iva Liu, Group Marketing Manager and Dominic Mason, Managing Director SEA, Sedgwick Richardson –
After more than a two-year hiatus, Ho Chi Minh City’s iconic Ben Thanh market has come back to life. The once familiar sight of tourists and travellers is returning, no doubt to the relief of many tenants as well as hotel operators.
But the world has since changed.
Sustainability is becoming a major topic of interest and concern for cities and countries worldwide. Issues such as mistreatment of tourism waste, overcrowding, and overtourism challenge the existing paradigms of tourism. They threaten the reputability of the industry for locals and tourists. As such, there is systemic change across the board, spurring responsible travel and the rise of sustainable tourism.
This is the reality facing Vietnam today.