By Iva Liu, Group Marketing Manager and Dominic Mason, Managing Director SEA, Sedgwick Richardson –
As Vietnam emerges from the pandemic, consumer spending is projected to grow by 5.7% per annum with retail sales growing up to 9% in the same period, according to research by Fitch Solutions.[i] Challenges remain. Other than consumer inflation and logistical bottlenecks, sustainable consumption continues to top discussions in the retail sector.