By Evalena Persson, Programme Manager, Swedish Workplace Programme in partnership with the International Council of Swedish Industry (NIR) –
Have you heard about the IKEA effect? Consumers who play a partial role in building something, tend to assign a disproportionally higher value to the completed product.
What you help to create, you value more.
This human behaviour was described as the IKEA effect in the Journal of Consumer Psychology, July 2012. And it is not true only for consumers and products. The same applies for workplaces. To make employees feel engaged, and committed to the organisation and its goals, you need to include them, let them come with ideas and concerns and be part of the solution to challenges at the workplace.
There is a clear connection between a high rate of employee engagement and increased productivity and profitability*.