By Dominic Mason, Managing Director SEA, Sedgwick Richardson –
Over the last three years, cosmetics and beauty brands have made massive strides in a move towards sustainability. Consumer demand for sustainable ingredients and packaging, backed by substantiating actions and metrics, are the main drivers.
The Benchmarking Company surveyed more than 2,000 individuals in 2019 and 2022 to uncover how consumer attitudes have changed regarding sustainable products. Today, 64% said that sustainability was important, up from 58% back in 2019. On the other hand, consumers also say that they have trouble finding products that are sustainable or animal-cruelty-free.