By Sophie Hartman, Nguyễn Thị Thu Thảo and Võ Thị Quế Chi, IECD – Institut Européen de Coopération et de Développement –
Long considered pivotal in addressing the issues and opportunities involved in tourism operations, sustainable tourism is now more relevant and urgent than ever before. In view of COVID-19 and its ongoing impacts, tourism and hospitality is undergoing deep transformation to overcome the crisis. The necessity to improve travelers’ experience to attract customers back has put destinations’ sustainability, whether in terms of community involvement or greater connection with nature, at the core of the tourism recovery debate. By training responsible workers of tomorrow and implementing green practices in their own operations, educational institutions can accelerate the sector’s transition to a more environmentally responsible business model.