Interview by Christina Ameln, Sustainability Strategist, Purple IVY –
“The (COVID-19) crisis serves as a stern reminder of the need for the sustainability movement to focus its efforts on long-term solutions – not quick fixes – so business models and infrastructure can endure and even prosper in times of crisis like now” says Rob Kaplan, Founder and CEO of Circulate Capital.
In the second part of our discussion, I ask Rob, among other issues: how, together with its founding investors, Circulate Capital is solving supply chain problems; how entrepreneurs inspire him; and how he invites more start-ups and SMEs to join the fight against plastic waste.
I am most impressed by Rob’s points about increased use of plastics due to COVID-19 and his conviction that we must transform the issue of plastic waste from a ‘scourge’ to an opportunity.