By Mark Ratcliff, Communications Specialist at Except Integrated Sustainability –
The term “sustainable” is now ubiquitous across society, yet its actual meaning is elusive and often misunderstood. For example, despite the common assumption, there’s no such thing as a sustainable product or service per se. Instead, it’s the complex set of actors, objects, and interconnected relationships – the entire system in which something exists – that can only be defined as sustainable (or not.)