By Marina Tran-Vu, CEO & Co-Founder, EQUO –
For years I worked in brand management for large, global corporations such as Unilever. Looking at so many well-oiled machines that were able to survive ever-shifting trends, I learned about how to build impactful and lasting brands. I also learned about the biggest mistakes to avoid, chief among them how to avoid pigeonholing your brand to a single target demographic.
Nowhere is this mistake more evident than in the eco space.
…if years of paper straws, tofu steaks and reusable diapers have taught us anything, sometimes leading with a message of sacrifice just isn’t that enticing.
EQUO will be sharing this month on Sustainable Vietnam its sustainable brand providing 100% plastic-free, biodegradable, compostable solutions for everyday single-use plastic items and their motto – ‘Small Solution, Big Impacts’.
Event sponsor; and sustainable fashion company DETERMINANT is a game changer with its company story, its employees, its customers and those it partners with. Ms. Đỗ Hồng Hạnh, Business Development Director writes on Sustainable Vietnam about collaboration and building trust.
Event sponsor; and content and media company RICE with its co-founders Andy Ho and Ha Phan talk alignment with LIN’s goals on the Sustainable Vietnam platform. They believe that creating stronger connections in the community creates inspiration for greater impact and greater trust; and they contribute through their skills in storytelling and filmmaking.
Event sponsor and fundraising platform GIVE.Asia and its Vietnam representative Mr. Vũ Xuân Thành talks on Sustainable Vietnam on the strength of connections, building inclusivity to have a powerful impact on the community.
Corporate sponsor and LIN event speaker, John Ditty, Partner, Corporate Citizenship at KPMG Vietnam, writes about LIN as a bridge that connects sectors; and how KPMG contributes to this community through IMPACT and through a key cornerstone – trust.
LIN Center for Community Development will be holding a series of articles on Sustainable Vietnam in the run up to its LIN Annual Cross Sector Conference on 27-27 August, 2021. Ms. Thao Lam is the Executive Director at LIN Center for Community Development and shares her thoughts on social impact, sustainable development and bringing people to its annual conference.